Search Engine Marketing

Search Engine Marketing

Pay Per Click Advertising

“PPC”, “pay-per-click”, “CPC”, there are a hundred different acronyms or esoteric terms associated with the concept of paying for traffic through search engines like Google and Bing (yes, Bing. Some people do use it, seriously). Everyone does it, and we do it as well or better than anyone in our own humble opinion. Like many other agencies, we use a slick platform that provides transparency about our campaigns and allows you to see how your dollars are being spent.

What truly separates us from other companies is how we determine budgets and what happens after we set up the campaigns. We don’t want to come in and throw a huge paid search number at you just for the sake of spending PPC money. At MTM, we’re a month-to-month agency. No annual contracts, we work to earn your business every month. 

That means that we don’t believe in “set it and forget it” as a campaign strategy. Our team is all about efficiency and effectiveness, and we constantly watch and manage our campaigns to make sure we are spending on the right terms that turn into actual conversions, leads, and sales for your business. The goal of paid search advertising isn’t to just get clicks from Google, the goal is to get more leads and more sales for your business.

The goal of paid search advertising isn’t to just get clicks from Google, the goal is to get more leads and more sales for your business.

Search Engine Marketing

SEO

There is perhaps no bigger buzzword in digital advertising than “SEO”. It makes sense, everyone understands the value of being #1 in Google search for relevant business keywords. If that is where your customers and your audience are, then of course you want to be there. However, almost every company has been burned by a so-called “SEO expert” who promised the world, and then delivered no results. That’s not how we do things.

It is also important to note that SEO is not the best fit for every business. Search Engine Optimization is highly effective when performed correctly, but it is ultimately a long term strategy. If you need 50 new customers tomorrow, there are other channels that will provide that type of short term ROI, and we can talk about putting that into place for you. However, if you are looking for steady and consistent growth of website traffic and leads over the long term, SEO could be a good fit. If you are interested in Search Engine Optimization for your website, contact our team and we will set up a time to audit your website and discuss your business objectives.

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