If you are an owner or general manager of a car dealership in Greensboro and are looking to sell more cars reach out to us at firstname.lastname@example.org.
From 2010 to 2015 Greensboro, North Carolina’s growth rate was a solid 6.1% which outpaced the entire state of North Carolina’s growth rate (5.3%). The unemployment rate in the Triad has dropped to 4.6% and is well below the national average. With more people moving to Guilford County and Forsyth County and a plethora of jobs being available it stands to reason that these hard working North Carolinians will be looking for a new or used vehicle.
Successful general managers and owners or car dealerships in the Triad know the importance of a strong marketing effort. Both print and digital marketing can help sell more cars. At Mark Thomas Media, we offer a comprehensive automotive marketing package which includes both print and digital marketing as your ad agency on record. With a team comprised experts having decades of experience working in the automotive dealership industry we are confident we can grow your Greensboro, North Carolina car dealership.
Below are some of the services we offer:
Paid Search and Display Advertising
Google has created an auction buying opportunity which allows a website owner to immediately get to the top of Google Search for any keyword phrase. Google AdWords has continued to evolve into a multi billion dollar business model. We have a team that can assist you in quickly ranking for highly competitive keywords through the auction market. Rather than having an entire team at your dealership attempting to learn this system, allow us to do the work for you.
Mobile/Display Search Engine Marketing (SEM)
Mobile search has become the number one generator of traffic for many local car dealerships. There is no reason to pass up an opportunity to reach an audience while they are verifying driving directions, looking for online reviews, checking their email or checking the traffic on I-40. Our digital marketing team has a relationship with many popular app developers and creators that can help generate traffic to your car dealership website. We also have the ability to rank your website at the top of mobile search results through the Google Adwords marketplace.
Organic Search (SEO)
Google has created their own industry – online search. When potential car buyers are looking to research prices, models, colors and current sales and deals, they use Google Search on their computer, smartphone or tablet. More and more people are dictating their search through Google Assistant, Alexa or Siri. If you want to maximize your search exposure on the front page of Google search it will take an ongoing search engine optimization (SEO) campaign. Our SEO experts have worked with automotive keywords for over a decade and know just what it takes to get your website to the front page of Google.
In your time as an owner or general manager of a Greensboro, North Carolina car dealership you have accumulated thousands of emails from current, past or potential car buyers. There is no reason to let these emails remain stagnant. We have tracking software that allows us to determine the proper time and date to send an email to your list so they won’t feel overwhelmed. A reminder of upcoming sales and deals will help sell more cars.
Facebook, Instagram, Snapchat, Google Plus, Twitter, oh my! Every single week we hear about a social network eclipsing 100 million, 500 million and even a billion global monthly users. Keeping up with social media is a full time job in and of itself. We have social media experts that know the right time to share your content, the type of content that attracts the most likes and eyeballs and how to monitor the success of a social media campaign.
When a potential car buyer is looking at different dealerships in the Greensboro area, there is a very good chance they are going to Google the name of the dealership to see what is on the front page of Google. If there are bad reviews or unpleasant customers or former employees on YouTube posting videos, this does not bode well for your business today or in the future. We will work with you to make certain your great customer service is illustrated on the front page of Google Search through strong reviews and a great reputation portfolio.
WordPress, Joomla, Drupal and many other content management systems have evolved over the last two decades. Instead of trying to learn all the intricacies of these dashboards allow us to assist in updating your website with fresh content, graphics and sales announcements. We can have an announcement on your website in less than 24 hours.
Market Exclusive Digital Platform with Real Time Metrics
Mark Thomas Media offers a market exclusive digital platform with real return on investment (ROI) metrics. We can see who is accessing your website, what the searched and when they searched it, what cars they have looked at and if they attempted to contact your dealership. We can also follow up to see if they return to the site or left an email to contact them. This software is very intricate and can tell you everything you need to know about your website visitors.
Adding content to your website is imperative. Every month there is a different sale or special that customers are looking for. There is a strong likelihood that your competitors are not creating specialized content for these website visitors. Our content team knows the seasonal trends and can work with you on upcoming sales to make certain you stay ahead of the curve.
Radio and TV Commercials including Online Video
For several decades car dealerships have made a marketing push through the radio and TV stations in Greensboro, North Carolina. Fortunately, we have fostered amazing relationships with media groups in the area which allows us to find the perfect time slot for your radio or television commercial. We also have the ability to provide TV and radio personalities that can catch the eyes and ears of your audience. Once the commercial has been created and aired live we will use our digital marketing expertise to push this content to YouTube, Facebook, Instagram and your website for maximum exposure.
Print Marketing, Billboards and Graphic Design
Some marketing firms believe that print marketing is dying or has already died. This is not the case. Mailers are a great way to offer reminders to past and potential customers. Greensboro drivers and passengers are impressed by billboards every single day they are on their way to work or school. Whether you want a billboard on I-40 around the Greensboro Coliseum or you want an infographic to go out on your mailer, our graphics design team can offer this service.
Organic Search (SEO)
Every single day hundreds of people are searching for the best Greensboro car dealership. If you rank on page 2 or page 3, you are missing out on dozens of car sales every single month. Our experienced SEO team can make certain you are ranked at the top for not only competitive keyword phrases but long tail keyword phrases as well. This will be instrumental in getting you to your monthly sales goals.
Our team at Mark Thomas Media has decades of experience in the automotive marketing industry. This experience has armed us with knowledge in every area of print and digital marketing. Whether you need to increase your website presence on social media or want to get a billboard on Coliseum Boulevard we can walk you through the process.
Over 100,000 people receive mail in the Greensboro Triad area every single day. Most of these individuals do not want to see the latest bill or a credit card solicitation. They want to see a beautiful car that is waiting to be purchased. With our graphic design team, we can create a beautiful brochure or direct mailer that will catch the eye of those that live in the Greensboro area.
Most weekends car dealerships are hosting events to attract more people. The more people on your car dealership, the more cars you are going to sell. If you are having a summer BBQ, a weekend tailgate event for the Panthers game or a fun park for the kids, we will help you plan the event and run it to perfection. By getting the word out, you will have everyone in Greensboro talking about your car dealership weekend events.