If you are an owner or general manager of a car dealership in Fayetteville and are looking to sell more cars reach out to us at firstname.lastname@example.org.
Every single year, thousands of members of the United States Army and military personnel relocate to Fayetteville, North Carolina. With a new influx of full time employees there will always be a need for car dealerships in this part of the state. With an eager audience willing to buy, it is a very wise decision to put forth a strong marketing effort to make certain your dealership is reaching the largest audience possible. As the premier automotive ad agency in North Carolina, we strive to take all our clients to a new level.
At Mark Thomas Meda, we strive to not only help you do that but to also sell more cars. Your bottom line is our bottom line. The more cars we can help you sell, the more successful we will be in our business relationship with your dealership. We have a team that has a combined 40+ years of experience when it comes to digital marketing and traditional marketing. Allow us to take your Fayetteville, NC car dealership to the next level.
Below are some of the services we offer:
Paid Search and Display Advertising
At any time, a website owner can purchase ad space on the front page of Google search for any keyword. The Google Adwords Auction Marketplace has evolved dramatically over the last several years making it very difficult to understand. Fortunately, our team has a great deal of experience when it comes to setting up a campaign that will drive traffic to your website in an efficient manner. Through this auction marketplace we can also run pre roll ads on YouTube videos and other online videos.
Mobile/Display Search Engine Marketing (SEM)
Since the original iPhone was released in 2006 more and more people are using their smartphone to consume the content, news, entertainment and information. Our team has developed relationship with mobile apps that drive a significant amount of traffic as well as media outlets that offer tremendous local marketing opportunities. We work diligently to increase your mobile and desktop exposure through Search Engine Marketing.
Organic Search (SEO)
With Google processing over 40,000 searches per second, it is imperative to have a website on the front page of Google search for competitive industry keywords. Our search engine optimization (SEO) team has developed the skills and abilities to properly and safely rank your website at or near the top of Google’s front page for highly competitive keyword phrases. Their expertise will allow you to not only rank well, but never have to worry about a Google penalty or dropping in the rankings when a sale or special is quickly approaching.
Over the last several your dealership has likely accumulated thousands of emails from past, current and future car buyers. Our email marketing team has the proper resources to send out email blasts when we know users will actually open the email and consider trading in their current car and buying a new car. The data we collect and study will help us improve with each email blast. There is no reason to let your email list go unused.
Facebook recently announced they have over 2 billion monthly active users. Instagram is now over 700 million monthly active users. Snapchat, Twitter and Google Plus all have over 200 million active users. With all these eyeballs looking for content, it is important to provide them with the proper graphics and images. Our social media team not only knows what type of content works best, they also know the correct times to share and promote your important sales, deals and specials.
Before most car buyers make a purchase decision they are going to Google the name of the dealership. If the front page of Google Search is littered with YouTube videos and Facebook rants about the lack of professionalism of a salesperson or a general manager, it could greatly hinder your ability to sell a vehicle. Even if that salesperson has moved on or the general manager has been replaced, the Google Search results may not reflect that. We can assist in making 100% certain your car dealerships illustrates that you care about your customers and are willing to go the extra mile.
Having a website that is easily navigable from any device (smartphone, tablet, desktop or laptop) is essential for the modern business. Google has publicly announced they will demote any website that is not mobile friendly in the mobile search results. This is a huge mistake for any car dealership. Do not miss out on all the mobile searchers that are looking for information while they are out and about or sitting at another dealership looking to compare prices.
Market Exclusive Digital Platform with Real Time Return on Investment (ROI) Metrics
We have a market exclusive digital platform that offers us real time ROI metrics. We can see who has accessed your website, what pages they visited, how long they were there and if they made an effort to get more information. We can also follow up with this potential customer to make certain you did not lose a sale.
A competitive advantage we offer out clients is updated, fresh content on a weekly and monthly basis. While other dealerships may have a banner ad for the upcoming sales specials, they do not have a detailed article or landing page devoted to the prices, specific makes and models and other pertinent information. Our writing team has over 10 years of experience publishing and optimizing content so your Fayetteville car dealership gets more visitors.
Radio and TV Commercials including Online Video
Radio and TV have provided a great marketing opportunity for the last several decades. With millions of eyeballs tuned in to the local television networks and just as many people listening to the radio to and from work, it makes sense that your car dealership should be advertising through these mediums. Having built strong relationships with local media outlets, we can assist you in getting the exact ad spot to reach the largest audience. We also have local radio and TV personalities that can assist in creating your radio or TV commercial. If you are looking for animation or special graphics, we can do that as well.
Print Marketing, Billboards and Graphic Design
Print marketing is a fantastic way to get your seasonal sales, deals and specials to potential car buyers. Our graphic design team can work with you to properly incorporate your logo, potential mascot and other unique aspects of your dealership. Whether you are looking for a billboard on I-95 or 401, we can make it happen.
Organic Search (SEO)
Every single year, more and more people are using Google Search. Whether it be on their smartphone through Google Assist, Siri or Amazon Alexa or on a laptop or desktop computer at work, people are always on Google. This means is would be extremely beneficial to rank for highly competitive keyword phrases. Our SEO team at Mark Thomas Media is confident they can get your Fayetteville car dealership to rank for competitive keywords that will drive traffic to your site.
Direct mail remains a very cost effective way to market your business to local residents. Our team can come up with the direct mail material and have it sent to local residents that are potential in the market to purchase a new car, truck, van or SUV. We will do all the legwork to make certain your print material is in the mailboxes of Fayetteville residents.
If you are marketing an upcoming sales event or special day, you need to have all the pieces in place. You do not want a special sales event to fall flat because you did not go down the proper checklist of tasks and needs. Our team is well equipped to not only help you create your special event but run it, as well.