If you are an owner or general manager of a car dealership in Charlotte and are looking to sell more cars reach out to us at firstname.lastname@example.org.
Mecklenburg County (14.7%), Union County (12.6%) and Cabarrus County (13.3%) are some of the fastest growing counties in not only the state of North Carolina but the entire United States. As the financial capital of the south, Charlotte expects thousands of jobs to open up in the next year. With a growing population and an unemployment rate under 5% there a large percentage of Charlotte residents will be looking for a new or used car to get to and from work in the years ahead.
As a successful car dealership in Charlotte, North Carolina, it is imperative to have a strategic marketing plan. At Mark Thomas Media we can assist your dealership in its print and digital marketing effort as your ad agency on record. Our team is comprised of radio and TV personalities, graphic designers, digital and social media experts and experienced automotive content writers. By reaching a larger audience in Charlotte you will sell more cars in the months moving forward.
Below are some of the services we offer:
Paid Search and Display Advertising
Through the Google Adwords Auction marketplace any website owner has the ability to buy an ad on the front page of Google Search for any keyword phrase. This is a very tedious process and can be cost prohibitive if not set up correctly. Our Google Adwords experts can create the proper campaign for your Charlotte car dealership to make certain you are getting the most bang for your buck. We can also set up display advertising that will roll before and during YouTube videos.
Mobile/Display Search Engine Marketing (SEM)
The number of website visitors arriving from mobile devices increases every single month. More and more potential car buyers are using apps, mobile browsers, email on their smartphone and other mobile resources to get information. You do not want to miss out on the opportunity to market to eyeballs that are holding a device that will immediately allow them to call your car dealership. Our team can work with local app developers and owners as well as Google to assist you in getting more mobile visitors to your website or app.
Organic Search (SEO)
In the digital era, almost everyone is searching on their smartphone. Android and iPhone users quickly pull out their phone when they are looking to price a brand new or used vehicle. They do not wait until they get home to call; they call immediately. By not ranking on the front page of Google Search, you are missing out on hundreds of potential car buyers every single month. Our search engine optimization (SEO) experts have honed their skills to rank for highly competitive automotive keywords. Through proper on site and off site SEO you can be rest assured that you will see an increase in search traffic to your website.
There is a very good chance that your car dealership has accumulated thousands of emails of the last few years. These current, past and potential car buyers offer a great opportunity to remind a buyer of the upcoming sales, deals and specials. Our email marketing team has metrics to know the proper times and dates to send an email blast to make certain your audience is willing and able to open the email.
Social media gains in popularity every single year. There are now over 2 billion monthly active users on Facebook and Instagram is not far behind with over 700 million active users. Other social networks like Twitter, Snapchat and Google Plus provide branding opportunities for your dealership. With our social media experts, we know the most popular content, the times to publish and how to push these graphics out to reach the largest audience at the lowest price.
Before making a final purchase decision, there is a strong chance a car buyer will Google the name of your dealership. If the front page has unfavorable reviews or former employees or customers that have created YouTube videos, you could miss out on a sale. Our team will make certain your wonderful customer service is clearly shown on the front page of Google. We will assist with online reviews and building a strong reputation portfolio.
WordPress, Joomla and Drupal all offer website content marketing systems to allow you to update your website. In today’s day and age, it is imperative to have a website that is responsive meaning the size adjusts based on the device that is looking at the website. Google has stated they will demote websites in Google Search that are non mobile friendly and not responsive. Do not miss out on mobile website visitors that are ready to make a phone call to your dealership today.
Market Exclusive Digital Platform with Real Time Metrics
We offer a market exclusive digital platform that offers real time return on investment (ROI) metrics. This means we can determine how a visitor arrived at you website, what pages they accessed, what types of cars they looked at and if they attempted to contact you via the submission form or with a telephone call. We can then follow up to make certain they found what they were looking for.
One way in which your dealership can distinguish itself is to provide fresh, valuable content to visitors. Very few car dealerships are doing this. They are adding inventory in the form of cars, trucks, vans and SUVs but most are not adding blog posts or articles related to the most popular cars on your lot. Our content writers have been working to rank automotive keywords for over a decade so they know the seasonal trends and what phrases to go after to help you sell more cars.
Radio and TV Commercials including Online Video
For many decades, car dealerships in the Queen City have used radio and television commercials to remind customers where to buy their next vehicle. Mark Thomas Media has built strong relationships with all Charlotte media outlets making it possible for your commercial to air at the exact time to reach the maximum audience. We also have TV and radio personalities that can assist you in getting the video or audio commercial just right.
Print Marketing, Billboards and Graphic Design
Print marketing is still very important. Both new and lifelong Charlotte residents still get mail every day of the week. Mailers have proven to be a great branding opportunity and billboards impress millions of people in Charlotte as they go to and from work. Whether you are looking for a new billboard ad on Interstate 85 or Interstate 77 or you would like to mail out a beautiful graphic explaining upcoming sales and deals, we can assist with this service.
Organic Search (SEO)
Do not miss out on the opportunity to reach thousands of potential car buyers every single day. In the Charlotte, North Carolina area, thousands of people are searching for keywords related to a new car purchase. If you have not optimized your car dealership website, these searchers will end up at your competition without your sales team having the opportunity to win their business. Search engine optimization is an integral part of both digital and traditional marketing.
Our team has a combined 40+ years of experience when it comes to automotive marketing. As an ad agency, our goal is to help you sell more cars in any way possible. If that means we have to consult and recommend ways in which you can better utilize your in house team, we will be more than happy to do so. We will also offer training lessons and opportunities so you can turn that lead into a car buyer as quickly as possible.
With over a million Charlotte area residents receiving mail every single day it makes sense to use this as a marketing opportunity. Instead of seeing the latest bill or a credit card solicitation, you can provide them with a piece or marketing material with a gorgeous new car waiting to be purchased. Our graphic design team can come up with the perfect mailer that will catch the eye of local residents that are in the market to make a vehicle purchase in the near future.
During weekends, many car dealerships have events. With more people on a car lot, more cars are sold. If you are looking to ramp up your events or simply promote them to a larger audience, we can help. We have a great deal of experience when it comes to creating, hosting and optimizing weekend and holiday events. Do not let the next holiday pass by without creating a sales event that will help you get more people on your car lot.